COVID-19: Pre-Purchase Trust and Health Risk Impact on M-Commerce Experience – Young Customers Experience on Food Purchasing. Issue 3 (27th May 2022)

• Record Type: Journal Article
• Authors: Suhartanto, Dwi; Kartikasari, Ani; Najib, Mukhamad; Leo, Gundur
• Is Part Of: Journal of international food & agribusiness marketing. Volume 34:Issue 3(2022)
• Page Start: 269
• Page End: 288
• Publication Date: 2022-05-27
• Subjects: COVID-19 -- health risk -- online food purchasing -- pre-purchase trust -- satisfaction; Food supply -- Periodicals; Food -- Marketing -- Periodicals; Food industry and trade -- Periodicals; 338.10688
• DOI: 10.1080/08974438.2021.1880514
• Languages: English
• ISSNs: 0897-4438

Abstract

Abstract: This study evaluates the impact of pre-purchase trust and health risk on young customer experience and satisfaction with online food purchasing during the COVID-19 pandemic, by integrating the valence theoretical framework and quality-based behavioral model. Using an online survey, data were gathered from 444 customers in the Indonesian region of Bandung. This study reveals that incorporating pre-purchase trust and health risks offers a new understanding of young customers' experience and satisfaction with online food purchasing. The result of this study suggests that the proposed integrated model provides a better understanding of young customer experience in purchasing food through mobile apps.