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APA Citation
Wagner, R. L., Pacheco, N. A., Basso, K., Rech, E., & Pinto, D. C. (2022). consumer reactions to pay‐what‐you‐want and name‐your‐own‐price mechanisms. Journal of consumer behaviour, 21(4), 641–652. http://access.bl.uk/ark:/81055/vdc_100159168953.0x000034