Information processing by elderly consumers: a five-decade review. Issue 1 (13th October 2020)

• Record Type: Journal Article
• Authors: Guido, Gianluigi; Pichierri, Marco; Rizzo, Cristian; Chieffi, Verdiana; Moschis, George
• Is Part Of: Journal of services marketing. Volume 35:Issue 1(2021)
• Page Start: 14
• Page End: 28
• Publication Date: 2020-10-13
• Subjects: Elderly consumers -- Information processing -- Marketing products and services -- Baby Boomers -- Conceptual -- Behavioural insight; Service industries -- Periodicals; Customer services -- Periodicals; 658.802
• DOI: 10.1108/JSM-09-2019-0368
• Languages: English
• ISSNs: 0887-6045

Abstract

Abstract : Purpose: The purpose of this study is to review scholarly research on elderly consumers' information processing and suggest implications for services marketing. Design/methodology/approach: The review encompasses a five-decade period (1970–2018) of academic research and presents relevant literature in four main areas related to information processing: sensation, attention, interpretation and memory. Findings: The study illustrates how each of the aforementioned phases of the information processing activity may affect how elderly individuals buy and consume products and services, emphasizing the need for a better comprehension of the elderly to develop effectual marketing strategies. Originality/value: The study provides readers with detailed state-of-the-art knowledge about older consumers' information processing, offering a comprehensive review of academic research that companies can use to improve the effectiveness of their marketing efforts that target the elderly market.