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APA Citation
Hilken, T., Keeling, D. I., Chylinski, M., de Ruyter, K., Golf Papez, M., Heller, J., Mahr, D., & Alimamy, S. (2022). disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies. Psychology & marketing, 39(8), 1660–1671. http://access.bl.uk/ark:/81055/vdc_100158610236.0x00004f