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APA Citation
Azar, S. L., Aimé, I., & Ulrich, I. (2018). brand gender-bending. European journal of marketing, 52, 1598–1624. http://access.bl.uk/ark:/81055/vdc_100158305103.0x00004e
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Azar, S. L., Aimé, I., & Ulrich, I. (2018). brand gender-bending. European journal of marketing, 52, 1598–1624. http://access.bl.uk/ark:/81055/vdc_100158305103.0x00004e