Cite
APA Citation
Watanabe, N. M., Pegoraro, A., Yan, G., & Shapiro, S. L. (2019). does rivalry matter? An analysis of sport consumer interest on social media. International journal of sports marketing & sponsorship, 20(4), 646–665. http://access.bl.uk/ark:/81055/vdc_100158301218.0x00002c