Cite
APA Citation
Bellman, S., Murphy, J., Arismendez, S. V., & Varan, D. (2019). how TV sponsorship can help television spot advertising. European journal of marketing, 53, 121–136. http://access.bl.uk/ark:/81055/vdc_100158300561.0x00004c
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Bellman, S., Murphy, J., Arismendez, S. V., & Varan, D. (2019). how TV sponsorship can help television spot advertising. European journal of marketing, 53, 121–136. http://access.bl.uk/ark:/81055/vdc_100158300561.0x00004c