Cite
APA Citation
Sultan, A. (2020). identifying brand touchpoints to increase switching costs in the banking industry. International journal of bank marketing, 38(3), 718–736. http://access.bl.uk/ark:/81055/vdc_100157801870.0x000050
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Sultan, A. (2020). identifying brand touchpoints to increase switching costs in the banking industry. International journal of bank marketing, 38(3), 718–736. http://access.bl.uk/ark:/81055/vdc_100157801870.0x000050