Landing in affective atmospheres. (September 2022)
- Record Type:
- Journal Article
- Title:
- Landing in affective atmospheres. (September 2022)
- Main Title:
- Landing in affective atmospheres
- Authors:
- Preece, Chloe
Rodner, Victoria
Rojas-Gaviria, Pilar - Abstract:
- Studies on affect and affective atmospheres have been a topic of increasing interest in marketing, particularly in the management of consumption and retail spaces where service providers attempt to orchestrate a prescribed, collective affective response in consumers. This paper draws on the work of Sara Ahmed and Margaret Wetherell to bring the subject back to the fore, providing a more fine-grained theorisation of how individuals land in such atmospheres. We articulate surfacing and sticking as key dimensions of landing, highlighting the heterogeneity of our landing, whereby affect is individually felt through bodily reactions due to how our personal affective history intersects with the socio-political context. Using a poetic affective attunement method, we capture intensely affective atmospheres, namely spirit-permeated religious settings in Brazil; demonstrating how landing results in different orientations or disorientations through which often elided emotional experiences come into view, privileging some subjects and objects whilst disadvantaging others.
- Is Part Of:
- Marketing theory. Volume 22:Number 3(2022)
- Journal:
- Marketing theory
- Issue:
- Volume 22:Number 3(2022)
- Issue Display:
- Volume 22, Issue 3 (2022)
- Year:
- 2022
- Volume:
- 22
- Issue:
- 3
- Issue Sort Value:
- 2022-0022-0003-0000
- Page Start:
- 359
- Page End:
- 380
- Publication Date:
- 2022-09
- Subjects:
- Affect -- atmospheres -- landing -- embodiment -- emotions -- poetic methods -- more-than-representational theory
Marketing -- Social aspects -- Periodicals
Marketing research -- Periodicals
Marketing research -- Methodology -- Periodicals
Marketing -- Periodicals
381.01 - Journal URLs:
- http://mtq.sagepub.com ↗
http://www.uk.sagepub.com/home.nav ↗
http://firstsearch.oclc.org ↗ - DOI:
- 10.1177/14705931221076561 ↗
- Languages:
- English
- ISSNs:
- 1470-5931
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 21952.xml