1. Marketing's metaphors have expired: An argument for a new dominant metaphor. (September 2019) Authors: Delbaere, Marjorie; Slobodzian, Adam D. Journal: Marketing theory Issue: Volume 19:Number 3(2019) Page Start: 391 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Managing collective effervescence: 'Zomsumption' and postemotional fandom. (September 2019) Authors: Cronin, James; Cocker, Hayley L. Journal: Marketing theory Issue: Volume 19:Number 3(2019) Page Start: 281 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. 'I once wore an angry bird T-shirt and went to read Qur'an': Asymmetrical institutional complexity and emerging consumption practices in Pakistan. (September 2019) Authors: Husain, Saima; Molesworth, Mike; Grigore, Georgiana Journal: Marketing theory Issue: Volume 19:Number 3(2019) Page Start: 367 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Psychotic, acritical and precarious? A Lacanian exploration of the neoliberal consumer subject. (September 2019) Authors: Lambert, Aliette Journal: Marketing theory Issue: Volume 19:Number 3(2019) Page Start: 329 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Bacteria and the market. (September 2019) Authors: Campbell, Norah; Deane, Cormac Journal: Marketing theory Issue: Volume 19:Number 3(2019) Page Start: 237 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Markets changing, changing markets: Institutional work as market shaping. (September 2019) Authors: Baker, Jonathan J.; Storbacka, Kaj; Brodie, Roderick J. Journal: Marketing theory Issue: Volume 19:Number 3(2019) Page Start: 301 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Service innovation as a social construction: The role of boundary objects. (September 2019) Authors: Mele, Cristina; Sebastiani, Roberta; Corsaro, Daniela Journal: Marketing theory Issue: Volume 19:Number 3(2019) Page Start: 259 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. 'Made to run': Biopolitical marketing and the making of the self-quantified runner. (September 2019) Authors: Charitsis, Vassilis; Yngfalk, Anna Fyrberg; Skålén, Per Journal: Marketing theory Issue: Volume 19:Number 3(2019) Page Start: 347 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Conceptually confused, but on a field level? A method for conceptual analysis and its application. (December 2019) Authors: Tähtinen, Jaana; Havila, Virpi Journal: Marketing theory Issue: Volume 19:Number 4(2019) Page Start: 533 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Rethinking marketplace culture: Play and the context of context. (December 2019) Authors: O'Sullivan, Stephen R.; Shankar, Avi Journal: Marketing theory Issue: Volume 19:Number 4(2019) Page Start: 509 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗