Drivers of consumers' panic purchase behaviour in the Covid-19 crisis: validation of an affective and cognitive channel model. Issue 17 (22nd November 2021)

• Record Type: Journal Article
• Authors: Lindenmeier, Jörg; Hodges, Hannah-Maria; Saliterer, Iris
• Is Part Of: Journal of marketing management. Volume 37:Issue 17/18(2021)
• Page Start: 1712
• Page End: 1735
• Publication Date: 2021-11-22
• Subjects: Consumer psychology -- retailing -- cross-sectional study -- questionnaire -- structural equation modelling (SEM) -- panic buying -- Covid-19; Marketing -- Management -- Periodicals; Marketing -- Management; Periodicals; 658.8005
• DOI: 10.1080/0267257X.2021.1997290
• Languages: English
• ISSNs: 0267-257X

Abstract

ABSTRACT: We test a model of panic buying behaviour. The model includes an affective and a cognitive effect channel to explain panic buying. The model is validated based on a sample of German consumers collected during the first phase of the Covid-19 crisis. The results show that panic buying is more strongly influenced by cognitive constructs (e.g. norms) than by an affective construct (i.e. negative emotions) and its successors.