Establishing Loyalty from Consumers' CSR Perception toward the Restaurants Offering Nutritional Information. Issue 2 (3rd April 2022)

• Record Type: Journal Article
• Authors: Rehman, Mohsin Abdur; Park-Poaps, Haesun; Lodhi, Rab Nawaz; Amaad, Hafiz
• Is Part Of: Services marketing quarterly. Volume 43:Issue 2(2022)
• Page Start: 206
• Page End: 225
• Publication Date: 2022-04-03
• Subjects: CSR perception -- US -- restaurant industry -- customer satisfaction -- brand loyalty -- trust -- nutritional information; Marketing -- Periodicals; Service industries -- Periodicals; 658.8
• DOI: 10.1080/15332969.2021.1987612
• Languages: English
• ISSNs: 1533-2969

Abstract

Abstract: This study investigated the influence of consumers' corporate social responsibility (CSR) perception of the restaurants that offer nutritional information on their menu on customer satisfaction and loyalty to the restaurants and the mediating roles of brand trust and customer satisfaction in the picture. A SEM technique was used to analyze 360 responses collected from a survey in the US. The findings implicate that brand trust in the restaurant is a major benefit for the restaurants from offering nutritional information, yet customer satisfaction seems to be a necessary condition to establish loyalty at the same time.