Consumer preference for food safety attributes of white shrimp in China: Evidence from choice experiment with stated attribute non-attendance. (July 2022)

• Record Type: Journal Article
• Authors: Yin, Shijiu; Wang, Jingbin; Han, Fei; Chen, Mo; Yan, Zhen
• Is Part Of: Food control. Volume 137(2022)
• Publication Date: 2022-07
• Subjects: Attribute non-attendance -- Choice experiment -- Aquatic product safety -- White shrimp -- Consumer preference; Food -- Quality -- Periodicals; Food -- Analysis -- Periodicals; Food handling -- Periodicals; Food industry and trade -- Quality control -- Periodicals; Aliments -- Industrie et commerce -- Qualité -- Contrôle -- Périodiques; Aliments -- Qualité -- Périodiques; Aliments -- Analyse -- Périodiques; Hygiène alimentaire -- Périodiques; Food -- Analysis; Food handling; Food -- Quality; Periodicals; Electronic journals; 664.07
• DOI: 10.1016/j.foodcont.2022.108938
• Languages: English
• ISSNs: 0956-7135

Abstract

Abstract: This study aimed to measure Chinese consumer preferences and Willingness-to-Pay (WTP) for different aquatic product safety information attributes considering stated attribute non-attendance (ANA). Taking white shrimp ( Penaeus vannamei ) as an example, we designed and conducted two rounds of choice experiments to determine the preferences of 556 consumers for the safety properties of various aquatic animal products in Shandong Province, China. The first round of choice experiment included 5 selected safety attributes, whereas the second round excluded one consumer's stated ANA. Results showed that in the decision-making process, consumers merely give less importance to their stated ANA attribute instead of completely ignoring this attribute. Different safety attributes bring different premiums of Total WTP. Specifically, the premium will be brought in organic certification (14.20%–30.61%), traceability information (12.85%–36.61%), brands (8.41%–26.46%), geographical indications of aquaculture products (8.01%–28.63%) and mariculture (5.26%–16.18%). A better understanding of consumers' ANA preference in reality empowers aquatic producers and marketers to carry on better aquatic food safety information conveying practices. Highlights: ● Systematically study consumer preference for product safety information attributes for aquatic food. ● Model and analyze the influence of attribute non-attendance on consumer preference. ● Investigate one of the largest aquatic food market in the world—China.