Cite
APA Citation
Shankar, A. (2022). does Reward Gamification Drive Brand Relationship Quality?: An Experimental Approach. Journal of promotion management, 28(4), 443–466. http://access.bl.uk/ark:/81055/vdc_100153423363.0x000024
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Shankar, A. (2022). does Reward Gamification Drive Brand Relationship Quality?: An Experimental Approach. Journal of promotion management, 28(4), 443–466. http://access.bl.uk/ark:/81055/vdc_100153423363.0x000024