Cite
HARVARD Citation
Shankar, A. (2022). Does Reward Gamification Drive Brand Relationship Quality?: An Experimental Approach. Journal of promotion management. 28 (4), pp. 443-466. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Shankar, A. (2022). Does Reward Gamification Drive Brand Relationship Quality?: An Experimental Approach. Journal of promotion management. 28 (4), pp. 443-466. [Online].