The 'dividual' is semiocapitalist consumer culture. Issue 1 (2nd January 2022)
- Record Type:
- Journal Article
- Title:
- The 'dividual' is semiocapitalist consumer culture. Issue 1 (2nd January 2022)
- Main Title:
- The 'dividual' is semiocapitalist consumer culture
- Authors:
- Hietanen, Joel
Ahlberg, Oscar
Botez, Andrei - Abstract:
- ABSTRACT: We connect the notion of the consumer as 'dividual' to contemporary automation of consumer culture. By envisioning the issue within a semiocapitalist horizon, we ponder the general affectivity of consumer experience as accelerating but largely veiled processes of desire, incessant accumulation, and intensifying technologies.
- Is Part Of:
- Journal of marketing management. Volume 38:Issue 1/2(2022)
- Journal:
- Journal of marketing management
- Issue:
- Volume 38:Issue 1/2(2022)
- Issue Display:
- Volume 38, Issue 1/2 (2022)
- Year:
- 2022
- Volume:
- 38
- Issue:
- 1/2
- Issue Sort Value:
- 2022-0038-NaN-0000
- Page Start:
- 165
- Page End:
- 181
- Publication Date:
- 2022-01-02
- Subjects:
- Dividual -- Deleuze and Guattari -- semiocapitalism -- automation -- algorithm -- deimosology
Marketing -- Management -- Periodicals
Marketing -- Management
Periodicals
658.8005 - Journal URLs:
- http://www.tandfonline.com/loi/rjmm20 ↗
http://www.westburn.co.uk/jmm/index.cfm ↗
http://www.tandfonline.com/ ↗ - DOI:
- 10.1080/0267257X.2022.2036519 ↗
- Languages:
- English
- ISSNs:
- 0267-257X
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 21155.xml