How and when perceived CSR effects interpersonal helping and loyal boosterism: A moderated mediation model. (April 2022)

• Record Type: Journal Article
• Authors: Boğan, Erhan; Dedeoğlu, Bekir Bora
• Is Part Of: International journal of hospitality management. Volume 102(2022)
• Publication Date: 2022-04
• Subjects: Perceived CSR -- Loyal boosterism -- Interpersonal helping -- Hotel employees -- Affective commitment -- CSR-induced attributions; Hotel management -- Periodicals; Restaurant management -- Periodicals; Food service management -- Periodicals; Hôtels -- Gestion -- Périodiques; Restaurants -- Gestion -- Périodiques; Services alimentaires -- Gestion -- Périodiques; Food service management; Hotel management; Restaurant management; Periodicals; 647.94
• DOI: 10.1016/j.ijhm.2022.103154
• Languages: English
• ISSNs: 0278-4319

Abstract

Abstract: Although there are some recent efforts to understand employees' reactions to CSR, more empirical studies are needed. The present study responds to this need by investigating the mediating role of affective commitment in the relationship between CSR and interpersonal helping and loyal boosterism. The study also examined employees' CSR-induced attributions (intrinsic/extrinsic) as boundary conditions. Data were collected from five-star hotel employees in Istanbul. The research model was tested using PLS-SEM. The findings indicated that perceived CSR has a direct effect on affective commitment and loyal boosterism but not on interpersonal helping. The importance of affective commitment as a mediating factor in the relationships between CSR and interpersonal helping and CSR and loyal boosterism is supported. We found that only intrinsic CSR attributions moderated the indirect effect of perceived CSR on both interpersonal helping and loyal boosterism. Findings are discussed, theoretical contributions are presented, and suggestions are developed for practitioners. Highlights: CSR has positive impact on loyal boosterism (LB) but not on interpersonal helping (IH). Mediating role of affective commitment (AC) is supported. Intrinsic CSR attributions moderate the indirect effect of CSR on IH and LB via AC.