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APA Citation
Pascucci, F., Nardi, L., Marinelli, L., Paolanti, M., Frontoni, E., & Gregori, G. L. (2022). combining sell-out data with shopper behaviour data for category performance measurement: The role of category conversion power. Journal of retailing and consumer services, 65, . http://access.bl.uk/ark:/81055/vdc_100148214619.0x000022