Cite
HARVARD Citation
Pascucci, F. et al. (2022). Combining sell-out data with shopper behaviour data for category performance measurement: The role of category conversion power. Journal of retailing and consumer services. p. . [Online].
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Pascucci, F. et al. (2022). Combining sell-out data with shopper behaviour data for category performance measurement: The role of category conversion power. Journal of retailing and consumer services. p. . [Online].