Using the design thinking approach in the project decisions making. (18th August 2020)

• Record Type: Journal Article
• Authors: Abramek, Edyta; Sołtysik-Piorunkiewicz, Anna
• Is Part Of: Journal of decision systems. Volume 29(2020)Supplement 1
• Page Start: 383
• Page End: 397
• Publication Date: 2020-08-18
• Subjects: Adblock -- design thinking -- human-centered design -- IT project -- web advertising; Decision support systems -- Periodicals; Management information systems -- Periodicals; Information resources management -- Periodicals; Information storage and retrieval systems -- Periodicals; Management -- Communication systems -- Periodicals; Decision support systems; Information resources management; Information storage and retrieval systems; Management -- Communication systems; Management information systems; Periodicals; 658.40305
• DOI: 10.1080/12460125.2020.1848385
• Languages: English
• ISSNs: 1246-0125

Abstract

ABSTRACT: Background: The aim of the paper is to diagnose the impact of the design thinking (DT) approach on the decision-making process. The paper is therefore a contribution to the sustainable development of the online advertising market. Methods: The basic research problem is verification of the thesis that the application of the DT methodology in the implementation of projects supports creativity and streamlines project decision-making, and allows to better detect the causes of observed problems. Results: The result of theoretical research is the decision model of the online advertising user. The result of empirical research is the process of creating a prototype of infographic devoted to the issue of ad blocking. Conclusions: Implementation of various types of projects should be carried out using practical methods, such as DT. They strengthen creativity and a creative approach to problem-solving, which results in the creation of much better solutions of their usefulness.