Using the design thinking approach in the project decisions making. (18th August 2020) - Abramek, Edyta
ABSTRACT: Background: The aim of the paper is to diagnose the impact of the design thinking (DT) approach on the decision-making process. The paper is therefore a contribution to the sustainable development of the online advertising market. Methods: The basic research problem is verification of the thesis that the application of the DT methodology in the implementation of projects supports creativity and streamlines project decision-making, and allows to better detect the causes of observed problems. Results: The result of theoretical research is the decision model of the online advertising user. The result of empirical research is the process of creating a prototype of infographic devoted to the issue of ad blocking. Conclusions: Implementation of various types of projects should be carried out using practical methods, such as DT. They strengthen creativity and a creative approach to problem-solving, which results in the creation of much better solutions of their usefulness.