Consumer Fear of Online Identity Theft: Scale Development and Validation. Issue 1 (May 2015)

• Record Type: Journal Article
• Authors: Hille, Patrick; Walsh, Gianfranco; Cleveland, Mark
• Is Part Of: Journal of interactive marketing. Volume 30:Issue 1(2015)
• Page Start: 1
• Page End: 19
• Publication Date: 2015-05
• Subjects: Scale development -- Fear of online identity theft -- Cyber-crime -- E-commerce -- Misuse of personal and financial data -- Purchase behavior; Direct marketing -- Periodicals; Internet marketing -- Periodicals; 658.87
• DOI: 10.1016/j.intmar.2014.10.001
• Languages: English
• ISSNs: 1094-9968

Abstract

One unwelcome side effect accompanying the rise of e-commerce concerns the increase in cyber-crime, which in turn contributes to consumer fear of online identity theft (FOIT). This research details the development and validation of a FOIT scale that measures individual differences in consumers' proneness to feel negative emotions in relation to shopping online, specifically, the fear that others may illicitly use their identifying details. Based on literature insights, findings from qualitative interviews (n = 43), and three quantitative studies in Germany (n = 345, n = 539, n = 1, 150) conducted in various online contexts, the authors propose a two-dimensional FOIT scale. Comprehensive validation procedures which involve relating FOIT to antecedents and consequences suggest the usefulness of the FOIT scale. Suggestions for future research and managerial implications are discussed.