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APA Citation
Batista, J. M., Barros, L. S. G., Peixoto, F. V., & Botelho, D. (2022). sarcastic or Assertive: How Should Brands Reply to Consumers' Uncivil Comments on Social Media in the Context of Brand Activism?. Journal of interactive marketing, 57(1), 141–158. http://access.bl.uk/ark:/81055/vdc_100143958488.0x00000c