Cite
HARVARD Citation
Batista, J. et al. (2022). Sarcastic or Assertive: How Should Brands Reply to Consumers' Uncivil Comments on Social Media in the Context of Brand Activism?. Journal of interactive marketing. 57 (1), pp. 141-158. [Online].
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Batista, J. et al. (2022). Sarcastic or Assertive: How Should Brands Reply to Consumers' Uncivil Comments on Social Media in the Context of Brand Activism?. Journal of interactive marketing. 57 (1), pp. 141-158. [Online].