BREAKING DOWN CLASSROOM WALLS: TEACHING MOMENTS FOR ONLINE LEARNING EXCELLENCE. Issue 2 (3rd April 2021)

• Record Type: Journal Article
• Authors: Drehmer, Charles; Gala, Prachi
• Is Part Of: Marketing education review. Volume 31:Issue 2(2021)
• Page Start: 55
• Page End: 57
• Publication Date: 2021-04-03
• Subjects: Marketing -- Study and teaching -- United States -- Periodicals; 658.8007
• DOI: 10.1080/10528008.2021.1922925
• Languages: English
• ISSNs: 1052-8008

Abstract

ABSTRACT: The Teaching Moments program at the 2020 Society for Marketing Advances Annual Conference moved beyond the confines of four walls going virtual due to the pandemic, just like universities around the world. Many of the Teaching Moments were lessons on how to thrive in our evermore important online environment. This article highlights seven of the top teaching moments from the conference, as determined by peer reviews. Readers can find additional support materials such as student instructions, instructor resources, exercise materials, sample student work, frequently asked questions and grading rubrics available on the websites of the Society for Marketing Advances or DePaul University's Center for Sales Leadership.