SKILLS DEVELOPMENT THROUGH EXPERIENTIAL LEARNING: A CASE FOR THE APPLICATION OF THE ENTERPRISE MARKETING VARIATION MODEL. Issue 2 (3rd April 2021)

• Record Type: Journal Article
• Authors: Hain, Joie S.; Ritz, Wendy
• Is Part Of: Marketing education review. Volume 31:Issue 2(2021)
• Page Start: 131
• Page End: 137
• Publication Date: 2021-04-03
• Subjects: Marketing -- Study and teaching -- United States -- Periodicals; 658.8007
• DOI: 10.1080/10528008.2020.1830704
• Languages: English
• ISSNs: 1052-8008

Abstract

ABSTRACT: Increased value is placed on students having real-world learning experiences. Application classes such as Digital Marketing provide the opportunity for students to achieve this experience. Employers place value with employees having both hard skills and soft skills. To support learning both hard and soft skills, the Enterprise Marketing Variation Model (EMVM) was developed. EMVM is a visual tool employed when collaborating with real-world clients. Using EMVM captures student' proficiencies associated with problem-solving effectiveness and incremental progress toward campaign goals.