The Determinants of Green Packaging that Influence Buyers' Willingness to Pay a Price Premium. Issue 3 (August 2018)
- Record Type:
- Journal Article
- Title:
- The Determinants of Green Packaging that Influence Buyers' Willingness to Pay a Price Premium. Issue 3 (August 2018)
- Main Title:
- The Determinants of Green Packaging that Influence Buyers' Willingness to Pay a Price Premium
- Authors:
- Singh, Gaganpreet
Pandey, Neeraj - Abstract:
- The study examined the impact of green packaging on consumer behaviour. It was measured through willingness to pay since it acts as a proxy for actual behaviour. Using a sample of 343 respondents, the study empirically confirmed the effect of six factors grounded from "theory of consumption values" and "customer value creation framework" that offered uniqueness to green packaging and influenced buyers' willingness to pay a price premium.
- Is Part Of:
- Australasian marketing journal. Volume 26:Issue 3(2018)
- Journal:
- Australasian marketing journal
- Issue:
- Volume 26:Issue 3(2018)
- Issue Display:
- Volume 26, Issue 3 (2018)
- Year:
- 2018
- Volume:
- 26
- Issue:
- 3
- Issue Sort Value:
- 2018-0026-0003-0000
- Page Start:
- 221
- Page End:
- 230
- Publication Date:
- 2018-08
- Subjects:
- Green Packaging -- Price Premium -- Willingness to Pay
Marketing -- Australasia -- Periodicals
Marketing -- Periodicals
658.8480905 - Journal URLs:
- http://www.sciencedirect.com/science/journal/14413582 ↗
https://us.sagepub.com/en-us/nam/australasian-marketing-journal/journal203719 ↗
http://www.elsevier.com/journals ↗ - DOI:
- 10.1016/j.ausmj.2018.06.001 ↗
- Languages:
- English
- ISSNs:
- 1441-3582
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 1795.740000
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 18901.xml