1. "Sharing the Cup of Knowledge" – Special Section from ANZMAC 2012. Issue 4 (November 2013) Authors: Nenycz-Thiel, Magda; Bogomolova, Svetlana; Tanusondjaja, Arry Journal: Australasian marketing journal Issue: Volume 21:Issue 4(2013) Page Start: 219 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. (Re)Gaining Our Voice: Future of Marketing in Australasia. Issue 3 (August 2022) Authors: Conduit, Jodie; Lu, Vinh; Veer, Ekant Journal: Australasian marketing journal Issue: Volume 30:Issue 3(2022) Page Start: 168 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. A Brief Reflection on "There Could be More to Marketing than you May Have Thought.". Issue 3 (August 2016) Authors: Redmond, William Journal: Australasian marketing journal Issue: Volume 24:Issue 3(2016) Page Start: 254 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. A brief reflection on "There could be more to marketing than you may have thought.". Issue 3 (August 2016) Authors: Redmond, William Journal: Australasian marketing journal Issue: Volume 24:Issue 3(2016) Page Start: 254 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. A Comparative Study of Consumer and B2B Goods Importers' Trust and Commitment: Evidence from an Asian Developing Country. Issue 2 (May 2013) Authors: Saleh, M. Abu; Ali, M. Yunus; Quazi, Ali Journal: Australasian marketing journal Issue: Volume 21:Issue 2(2013) Page Start: 126 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. A Guide to the Bayesian Analysis of Consumer Behavior Experiments With BANOVA Using Worked Examples. Issue 1 (February 2022) Authors: Wedel, Michel; Kopyakova, Anna Journal: Australasian marketing journal Issue: Volume 30:Issue 1(2022) Page Start: 3 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness. Issue 4 (November 2020) Authors: Shams, Rahil; Brown, Mark; Alpert, Frank Journal: Australasian marketing journal Issue: Volume 28:Issue 4(2020) Page Start: 171 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. A Model and Empirical Test of Evolving Consumer Perceived Brand Innovativeness and its two-way Relationship with Consumer Perceived Product Innovativeness. Issue 4 (November 2020) Authors: Shams, Rahil; Brown, Mark; Alpert, Frank Journal: Australasian marketing journal Issue: Volume 28:Issue 4(2020) Page Start: 171 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. A Multi-Attribute Examination of Consumer Conformity in Group-Level Ordering*. Issue 1 (February 2018) Authors: Lee, Jacob C.; Kim, Jungkeun; Kwak, Kyuseop Journal: Australasian marketing journal Issue: Volume 26:Issue 1(2018) Page Start: 41 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. A multi-attribute examination of consumer conformity in group-level ordering. Issue 1 (February 2018) Authors: Lee, Jacob C.; Kim, Jungkeun; Kwak, Kyuseop Journal: Australasian marketing journal Issue: Volume 26:Issue 1(2018) Page Start: 41 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗