Perceived risks related to unconventional restaurants: A perspective from edible insects and live seafood restaurants. (January 2022)

• Record Type: Journal Article
• Authors: Ali, Laiba; Ali, Faizan
• Is Part Of: Food control. Volume 131(2022)
• Publication Date: 2022-01
• Subjects: Edible insect restaurants -- Perceived risks -- Perceived severity -- Perceived vulnerability -- Seafood restaurants -- Sensation seeking; Food -- Quality -- Periodicals; Food -- Analysis -- Periodicals; Food handling -- Periodicals; Food industry and trade -- Quality control -- Periodicals; Aliments -- Industrie et commerce -- Qualité -- Contrôle -- Périodiques; Aliments -- Qualité -- Périodiques; Aliments -- Analyse -- Périodiques; Hygiène alimentaire -- Périodiques; Food -- Analysis; Food handling; Food -- Quality; Periodicals; Electronic journals; 664.07
• DOI: 10.1016/j.foodcont.2021.108471
• Languages: English
• ISSNs: 0956-7135

Abstract

Abstract: Although edible insect and live seafood restaurants are gaining attention worldwide, there is still limited research on what types of risks consumers associate with these unconventional restaurants and their resulting intentions to visit them during the occurrence of worldwide COVID-19. Therefore, this study combines perceived risk theory and protection motivation theory to propose several antecedents towards consumer's intention to visit edible insect and live seafood restaurants. Surveys conducted from edible insect restaurants (Sample A) and seafood restaurants (Sample B) were analyzed using PLS-SEM. Results showed that only perceived vulnerability, psychological risk, and sensation seeking influence customers' intention to visit both types of restaurants. Perceived severity, financial risk, environmental risk, and social risk do not influence customers' intentions to visit such restaurants. Highlights: Combines perceived risk theory and protection motivation theory. Data was collected from two samples - edible insect and live seafood restaurants. Several predictors of customers' intentions to visit these restaurants were found.