Cultural Components of Sex Differences in Color Preference. Issue 4 (21st January 2021)

• Record Type: Journal Article
• Authors: Davis, Jac T. M.; Robertson, Ellen; Lew‐Levy, Sheina; Neldner, Karri; Kapitany, Rohan; Nielsen, Mark; Hines, Melissa
• Is Part Of: Child development. Volume 92:Issue 4(2021)
• Page Start: 1574
• Page End: 1589
• Publication Date: 2021-01-21
• Subjects: Child development -- Periodicals; Child psychology -- Periodicals; Child Development -- Periodicals; Child Development; Pediatrics -- Periodicals; Pedicatrics; 305.231
• DOI: 10.1111/cdev.13528
• Languages: English
• ISSNs: 0009-3920

Abstract

Abstract : Preferences for pink and blue were tested in children aged 4–11 years in three small‐scale societies: Shipibo villages in the Peruvian Amazon, kastom villages in the highlands of Tanna Island, Vanuatu, and BaYaka foragers in the northern Republic of Congo; and compared to children from an Australian global city (total N = 232). No sex differences were found in preference for pink in any of the three societies not influenced by global culture ( d s − 0.31–0.23), in contrast to a female preference for pink in the global city ( d = 1.24). Results suggest that the pairing of female and pink is a cultural phenomenon and is not driven by an essential preference for pink in girls.