Book Reviews: Marketing 5.0: Technology for Humanity by Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan. (December 2021)

Record Type:: Journal Article
Title:: Book Reviews: Marketing 5.0: Technology for Humanity by Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan. (December 2021)
Main Title:: Book Reviews: Marketing 5.0: Technology for Humanity by Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan
Authors:: Khan, Abdul Wahid
Kataria, Nikita
Other Names:: Ferrell Linda guest-editor.
Abstract:
Is Part Of:: Journal of macromarketing. Volume 41:Number 4(2021)
Journal:: Journal of macromarketing
Issue:: Volume 41:Number 4(2021)
Issue Display:: Volume 41, Issue 4 (2021)
Year:: 2021
Volume:: 41
Issue:: 4
Issue Sort Value:: 2021-0041-0004-0000
Page Start:: 699
Page End:: 701
Publication Date:: 2021-12
Subjects:: Marketing -- Periodicals
Marketing -- Social aspects -- Periodicals
658.802
Journal URLs:: http://jmk.sagepub.com/ ↗
http://www.sagepublications.com/ ↗
DOI:: 10.1177/02761467211044065 ↗
Languages:: English
ISSNs:: 0276-1467
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 17987.xml