Big Thinking about Marketing. (December 2021)
- Record Type:
- Journal Article
- Title:
- Big Thinking about Marketing. (December 2021)
- Main Title:
- Big Thinking about Marketing
- Authors:
- Ferrell, Linda
- Other Names:
- Ferrell Linda guest-editor.
- Abstract:
- Is Part Of:
- Journal of macromarketing. Volume 41:Number 4(2021)
- Journal:
- Journal of macromarketing
- Issue:
- Volume 41:Number 4(2021)
- Issue Display:
- Volume 41, Issue 4 (2021)
- Year:
- 2021
- Volume:
- 41
- Issue:
- 4
- Issue Sort Value:
- 2021-0041-0004-0000
- Page Start:
- 527
- Page End:
- 530
- Publication Date:
- 2021-12
- Subjects:
- big thinking about marketing -- macromarketing concerns -- transformative branding -- regulatory entrepreneur -- political entrepreneur -- entrepreneurial arbitrage -- social media influencers -- public lands marketing system -- advertising history -- anti-consumption -- postcapitalism sustainable consumption -- consumer-animal relations
Marketing -- Periodicals
Marketing -- Social aspects -- Periodicals
658.802 - Journal URLs:
- http://jmk.sagepub.com/ ↗
http://www.sagepublications.com/ ↗ - DOI:
- 10.1177/02761467211053533 ↗
- Languages:
- English
- ISSNs:
- 0276-1467
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 17987.xml