A scoping review on consumer behaviour related to wine and health. (June 2021)

• Record Type: Journal Article
• Authors: Deroover, K; Siegrist, M; Brain, K; McIntyre, J; Bucher, T
• Is Part Of: Trends in food science & technology. Volume 112(2021)
• Page Start: 559
• Page End: 580
• Publication Date: 2021-06
• Subjects: Health perception -- Literature review -- Low alcohol wine -- Perceived healthiness -- Wine innovations -- Wine market; Food industry and trade -- Periodicals; Food -- Biotechnology -- Periodicals; 664.005
• DOI: 10.1016/j.tifs.2021.03.057
• Languages: English
• ISSNs: 0924-2244

Abstract

Abstract: Background: Understanding how people perceive and value health aspects of wine may help to promote sustainable consumer behaviour and the development of healthier wine products. Scope and approach: In this scoping review a structured overview of the literature published since 2012 about consumer behaviour related to wine and health, is provided. A systematic search of ten databases resulted in 671 records for the title and abstract screening, with 170 relevant articles assessed for eligibility through full-text screening. Studies were included if they addressed topics related to wine and health and had a consumer perception or behaviour aspect. Key findings and Conclusions: Fifty-two records met the inclusion criteria and provided information about one or more of the following five topics; perceived health impact of wine (n = 17), perceptions of moderate wine consumption (n = 6), the role of health in wine consumption decision-making (n = 15), perceptions and behaviour related to wine labelling (n = 8), and perceptions and behaviour related to wine innovations. The latter topic related to wine innovations was subdivided into wines with sustainability or potential health-enhancing characteristics (n = 17) and wines with reduced alcohol content (n = 9). The findings are summarised narratively per topic, and an overview table is provided. Findings on cross-cultural differences are discussed in an additional section. The review provides a comprehensive overview on the current state of published research concerning consumer perceptions of wine and health and provides a practical overview for different stakeholders, including researchers, policymakers and industry. Moreover, it highlights areas of intense research interest and needs for further investigation. Highlights: Understanding perceptions helps promote sustainable behaviour & healthy products. A review of the literature on wine and health identified 5 investigated themes. Consumers care about health impact and are interested in healthier alternatives. Low and de-alcoholised wines may meet public health concerns and consumer demand.