An examination of the effects of rescue workers meaning transfer, attitudes and subjective norms towards being voluntarily involved in civic activities on civic engagement intention. Issue 1 (3rd June 2020)

• Record Type: Journal Article
• Authors: Cavazos‐Arroyo, Judith; Puente‐Diaz, Rogelio
• Is Part Of: Journal of philanthropy and marketing. Volume 26:Issue 1(2021)
• Page Start: n/a
• Page End: n/a
• Publication Date: 2020-06-03
• Subjects: attitudes -- civic engagement intention -- meaning transfer -- social marketing -- subjective norms; Nonprofit organizations -- Marketing -- Periodicals; Marketing -- Periodicals; Associations, institutions, etc -- Marketing -- Periodicals; Marketing; Nonprofit organizations -- Marketing; Periodicals; 361.7630681
• DOI: 10.1002/nvsm.1679
• Languages: English
• ISSNs: 2691-1361

Abstract

Abstract : The present investigation used the transfer‐meaning model to assess the influence of rescue workers meaning after a major catastrophic event. Specifically, we examined the influence of rescue workers meaning on subjective norms and attitudes towards being voluntarily involved in civic activities and the influence of these on online and offline civic engagement intention. 300 Mexican undergraduate and graduate students completed a battery of questionnaires assessing meaning transfer, subjective norms, attitudes and behavioural intentions towards offline and online civic engagement. Results showed a significant positive effect of rescue workers meaning on subjective norms and attitude towards being voluntarily involved in civic activities. In addition, subjective norms and attitudes were significant antecedents of offline and online civic participation intention. The theoretical and managerial implications of our results were discussed.