Pandemic Pedagogy for the New Normal: Fostering Perceived Control During COVID-19. (August 2021)

• Record Type: Journal Article
• Authors: Rippé, Cindy B.; Weisfeld-Spolter, Suri; Yurova, Yuliya; Kemp, April
• Is Part Of: Journal of marketing education. Volume 43:Number 2(2021)
• Page Start: 260
• Page End: 276
• Publication Date: 2021-08
• Subjects: student isolation -- loneliness -- online learning -- teaching during crisis -- emergency education; Marketing -- Study and teaching -- Periodicals; Marketing -- Study and teaching -- United States -- Periodicals; 658.8007
• DOI: 10.1177/0273475320987287
• Languages: English
• ISSNs: 0273-4753

Abstract

Before the pandemic, loneliness was already a burden affecting the health and well-being of students. The COVID-19 pandemic, with mandated isolations and closures of campuses, amplifies feelings of isolation and loneliness. Previous work shows that isolated and lonely individuals experience a lack of perceived control, but educators have little understanding of the type of pedagogy that can help students deal with these emotions. Two studies demonstrate that instructors can foster perceived control in their students and provide guidance on best practices for teaching during a pandemic. Given the desire to discover the new normal for teaching during the COVID-19 pandemic crisis, this research has important implications for educational practices and instructional techniques to help students manage the loneliness, isolation, and lack of perceived control during these unprecedented times.