Entertainment in retailing: Challenges and opportunities in the TV game console industry. (May 2021)

• Record Type: Journal Article
• Authors: Tsai, Pei-Hsuan; Chen, Chih-Jou
• Is Part Of: Journal of retailing and consumer services. Volume 60(2021)
• Publication Date: 2021-05
• Subjects: TV game Console -- Video game -- BOCR Model -- DEMATEL -- DANP -- Modified VIKOR; Retail trade -- Periodicals; Service industries -- Periodicals; Customer services -- Periodicals; Commerce de détail -- Périodiques; Service à la clientèle -- Périodiques; Customer services; Retail trade; Periodicals; 658.87
• DOI: 10.1016/j.jretconser.2021.102503
• Languages: English
• ISSNs: 0969-6989

Abstract

Abstract: This study investigates the key development evaluation indicators of the TV game console industry based on the four dimensions of Saaty's 'benefits, opportunity, costs, and risks' model. The hybrid multiple attribute decision-making model is employed to create a new evaluation approach. The proposed hybrid model uses the decision-making trial and evaluation laboratory (DEMATEL) to determine the influential relationships among dimensions and criteria, the DEMATEL-based analytic network process to obtain influential weights, and the modified VlšeKriterijumska Optimizacija I Kompromisno Resenje method to assess performance gaps in industry development. The influential network relationship map and influence weights help TV game console firms' managers understand the industry's complex assessment system and set priorities for improving the industry's performance. The results of the study indicate that the improvement priorities of the model's dimensions have the following order: benefits, opportunity, costs, and risks. Several implications for the industry's management are also discussed. Graphical abstract: Image 1 Highlights: Improvement priorities in the TV game console industry are investigated. A hybrid model for identifying development evaluation indicators is proposed. The proposed model combines elements of known evaluation approaches. Benefits, opportunity, costs, and risks, in this order, are improvement priorities. The study's results help managers set priorities for improving performance.