Crisis communication, anticipated food scarcity, and food preferences: Preregistered evidence of the insurance hypothesis. (July 2021)

• Record Type: Journal Article
• Authors: Folwarczny, Michal; Christensen, Jacob D.; Li, Norman P.; Sigurdsson, Valdimar; Otterbring, Tobias
• Is Part Of: Food quality and preference. Volume 91(2021)
• Publication Date: 2021-07
• Subjects: Climate change -- Media exposure -- Insurance hypothesis -- Food preferences -- Food scarcity; Food preferences -- Periodicals; Food -- Quality -- Periodicals; Food industry and trade -- Quality control -- Periodicals; Préférences alimentaires -- Périodiques; Aliments -- Qualité -- Périodiques; Aliments -- Industrie et commerce -- Qualité -- Contrôle -- Périodiques; Food industry and trade -- Quality control; Food preferences; Food -- Quality; Periodicals; 664
• DOI: 10.1016/j.foodqual.2021.104213
• Languages: English
• ISSNs: 0950-3293

Abstract

Highlights: Energy-dense foods contribute to climate change. Climate change reports often highlight a rising threat of food scarcity. We found such videos to increase preferences toward energy-dense foods. In line with the evolutionary account, this effect was stronger for women. Abstract: Whereas large-scale consumption of energy-dense foods contributes to climate change, we investigated whether exposure to climate change-induced food scarcity affects preferences toward these foods. Humans' current psychological mechanisms have developed in their ancestral evolutionary past to respond to immediate threats and opportunities. Consequently, these mechanisms may not distinguish between cues to actual food scarcity and cues to food scarcity distant in time and space. Drawing on the insurance hypothesis, which postulates that humans should respond to environmental cues to food scarcity through increased energy consumption, we predicted that exposing participants to climate change-induced food scarcity content increases their preferences toward energy-dense foods, with this effect being particularly pronounced in women. Three experiments—including one preregistered laboratory study—confirm this notion. Our findings jointly demonstrate that receiving information about food shortages distant in time and space can influence current food preferences.