The coevolutionary process of restaurant CSR in the time of mega disruption. (January 2021)

• Record Type: Journal Article
• Authors: Ou, Juanjuan; Wong, IpKin Anthony; Huang, GuoQiong Ivanka
• Is Part Of: International journal of hospitality management. Volume 92(2021)
• Publication Date: 2021-01
• Subjects: Crisis management -- Corporate social responsibility -- Restaurant -- Corpus linguistics -- Coevolution; Hotel management -- Periodicals; Restaurant management -- Periodicals; Food service management -- Periodicals; Hôtels -- Gestion -- Périodiques; Restaurants -- Gestion -- Périodiques; Services alimentaires -- Gestion -- Périodiques; Food service management; Hotel management; Restaurant management; Periodicals; 647.94
• DOI: 10.1016/j.ijhm.2020.102684
• Languages: English
• ISSNs: 0278-4319

Abstract

Highlights: This study unravels the coherence between the impacts of the COVID-19 crisis and CSR that work in tandem to alleviate stakeholders' plight. It further explores the crisis-fostering environment and how organizations respond to the different phrases of a crisis. It improvises the CSR-as-process view to highlight the time-variant dynamic nature of CSR development over the course of major disruption. It develops a new model that illustrates the coevolution of CSR in light of extenuating circumstances stakeholders face. Abstract: This study investigates how US foodservice conglomerates have embarked on corporate social responsibility (CSR) measures to circumvent dire situations during the COVID-19 pandemic. It explores the evolution of CSR practices from restaurant enterprises to rescue and salvage their stakeholders. By analyzing press releases from ten restaurant chains in three different crisis phases (incubation, acceleration, and climax) through corpus linguistics, we identify a CSR progression mechanism that coevolves with the aftermath of the crisis among their stakeholders. This study improvises the CSR- as-process view to highlight the time-variant dynamic nature of CSR development over the course of major disruption.