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APA Citation
Chylinski, M., Heller, J., Hilken, T., Keeling, D. I., Mahr, D., & de Ruyter, K. (2020). augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience. Australasian marketing journal, 28(4), 374–384. http://access.bl.uk/ark:/81055/vdc_100114906402.0x000012