Cite
HARVARD Citation
Thomas, M. et al. (2015). The disastrous consequences of the Ikea Effect: Apple, Intel and Wang Labs learning the cost of true love. Strategic direction. 32 (1), pp. 8-10. [Online].
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Thomas, M. et al. (2015). The disastrous consequences of the Ikea Effect: Apple, Intel and Wang Labs learning the cost of true love. Strategic direction. 32 (1), pp. 8-10. [Online].