The disastrous consequences of the Ikea Effect: Apple, Intel and Wang Labs learning the cost of true love. Issue 1 (11th January 2016)

• Record Type: Journal Article
• Authors: Thomas, Mark; Alluru, Jayanth-Reddy
• Is Part Of: Strategic direction. Volume 32:Issue 1(2015)
• Page Start: 8
• Page End: 10
• Publication Date: 2016-01-11
• Subjects: Apple -- Dan Ariely -- Ikea Effect -- Intel -- Lisa -- Proshare; Management -- Periodicals; 658.4005
• DOI: 10.1108/SD-10-2015-0145
• Languages: English
• ISSNs: 0258-0543

Abstract

Abstract : Purpose: – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: – This briefing is prepared by independent writers who add their own impartial comments and place the articles in context. Findings: – Falling in love with one's own product is not rational behavior and could be misleading, as it blinds people to strategic foresight. Products should be designed with a strategic focus that is both innovation- and customer-centric. Practical implications: – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value: – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.