Cite
HARVARD Citation
Zarantonello, L. (2020). Book review: Brand Hate: Navigating consumer negativity in the digital world by S. Umit Kucuk. Psychology & marketing. 37 (11), p. 1635. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Zarantonello, L. (2020). Book review: Brand Hate: Navigating consumer negativity in the digital world by S. Umit Kucuk. Psychology & marketing. 37 (11), p. 1635. [Online].