Book review: Brand Hate: Navigating consumer negativity in the digital world by S. Umit Kucuk. Issue 11 (20th August 2020)

Record Type:: Journal Article
Title:: Book review: Brand Hate: Navigating consumer negativity in the digital world by S. Umit Kucuk. Issue 11 (20th August 2020)
Main Title:: Book review: Brand Hate: Navigating consumer negativity in the digital world by S. Umit Kucuk
Authors:: Zarantonello, Lia
Abstract:
Is Part Of:: Psychology & marketing. Volume 37:Issue 11(2020)
Journal:: Psychology & marketing
Issue:: Volume 37:Issue 11(2020)
Issue Display:: Volume 37, Issue 11 (2020)
Year:: 2020
Volume:: 37
Issue:: 11
Issue Sort Value:: 2020-0037-0011-0000
Page Start:: 1635
Page End:: 1635
Publication Date:: 2020-08-20
Subjects:: Marketing -- Psychological aspects -- Periodicals
Motivation research (Marketing) -- Periodicals
Marketing -- Aspect psychologique -- Périodiques
Motivation, Études de (Marketing) -- Périodiques
658.80019
Journal URLs:: http://onlinelibrary.wiley.com/ ↗
DOI:: 10.1002/mar.21402 ↗
Languages:: English
ISSNs:: 0742-6046
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - 6946.535340
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 14609.xml