Commentary: A Strategic Perspective on Capturing Marketing Information to Fuel Growth: Challenges and Future Research. (January 2021)

Record Type:: Journal Article
Title:: Commentary: A Strategic Perspective on Capturing Marketing Information to Fuel Growth: Challenges and Future Research. (January 2021)
Main Title:: Commentary: A Strategic Perspective on Capturing Marketing Information to Fuel Growth: Challenges and Future Research
Authors:: Morgan, Neil A.
Lurie, Robert S.
Abstract:
Is Part Of:: Journal of marketing. Volume 85:Number 1(2021)
Journal:: Journal of marketing
Issue:: Volume 85:Number 1(2021)
Issue Display:: Volume 85, Issue 1 (2021)
Year:: 2021
Volume:: 85
Issue:: 1
Issue Sort Value:: 2021-0085-0001-0000
Page Start:: 184
Page End:: 189
Publication Date:: 2021-01
Subjects:: Marketing -- Periodicals
Marketing -- Management -- Periodicals
658.8005
Journal URLs:: http://www.sagepublications.com/ ↗
https://journals.sagepub.com/home/jmx ↗
DOI:: 10.1177/0022242920973036 ↗
Languages:: English
ISSNs:: 0022-2429
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 14386.xml