Cite
APA Citation
Wei, Y. (., McIntyre, F. S., & Straub, D. (2020). does Micro-Blogging Lead to a More Positive Attitude Toward a Brand?—A Perspective of Cultivation Theory. Journal of promotion management, 26(4), 504–523. http://access.bl.uk/ark:/81055/vdc_100101596467.0x000042