Cite
HARVARD Citation
Wei, Y. et al. (2020). Does Micro-Blogging Lead to a More Positive Attitude Toward a Brand?—A Perspective of Cultivation Theory. Journal of promotion management. 26 (4), pp. 504-523. [Online].
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Wei, Y. et al. (2020). Does Micro-Blogging Lead to a More Positive Attitude Toward a Brand?—A Perspective of Cultivation Theory. Journal of promotion management. 26 (4), pp. 504-523. [Online].