Cite
MLA Citation
Neil Brigden and Gerald Häubl. “Inaction Traps in Consumer Response to Product Malfunctions.” JMR, Journal of marketing research, vol. 57, 2020, pp. 298–314. http://access.bl.uk/ark:/81055/vdc_100100409514.0x000009
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Neil Brigden and Gerald Häubl. “Inaction Traps in Consumer Response to Product Malfunctions.” JMR, Journal of marketing research, vol. 57, 2020, pp. 298–314. http://access.bl.uk/ark:/81055/vdc_100100409514.0x000009