Cite
HARVARD Citation
Brigden, N. et al. (2020). Inaction Traps in Consumer Response to Product Malfunctions. JMR, Journal of marketing research. pp. 298-314. [Online].
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Brigden, N. et al. (2020). Inaction Traps in Consumer Response to Product Malfunctions. JMR, Journal of marketing research. pp. 298-314. [Online].