Are Consumers International? A Study of CSR, Cross-Border Shopping, Commitment and Purchase Intent among Online Consumers. Issue 4 (8th August 2019)

• Record Type: Journal Article
• Authors: Anastasiadou, Eleni; Lindh, Cecilia; Vasse, Thibault
• Is Part Of: Journal of global marketing. Volume 32:Issue 4(2019)
• Page Start: 239
• Page End: 254
• Publication Date: 2019-08-08
• Subjects: CSR -- buy foreign -- e-commerce -- purchase intent -- commitment -- online environment; Export marketing -- Periodicals; Marketing -- Periodicals; 658.84
• DOI: 10.1080/08911762.2018.1528652
• Languages: English
• ISSNs: 0891-1762

Abstract

Abstract: The purpose of this study is to investigate purchase intent in online marketplaces as an international phenomenon. A profile of the international online consumer is established, taking into account factors such as indicators of socio-economic development of their home countries. A structural model is analyzed using LISREL, testing the importance of CSR, the propensity to buy from international online vendors and commitment with purchase intent as the dependent variable. A cross-national dataset of 804 respondents from 57 countries is analyzed, showing that CSR activities alone do not increase purchasing intent, but they do when mediated by commitment.