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APA Citation
Haddara, M., Hsieh, J., Fagerstrøm, A., Eriksson, N., & Sigurðsson, V. (2020). exploring customer online reviews for new product development: The case of identifying reinforcers in the cosmetic industry. Managerial and decision economics, 41, 250–273. http://access.bl.uk/ark:/81055/vdc_100099463735.0x000039